Assignment 2 Essay Example | Topics and Well Written Essays - 1500 words

Assignment 2 - Essay Example Some of the businesses still have the concepts and practices that date back a hundred years or more, when societies were far less dynamic than they are today. Like every aspect, markets and businesses should also accept the changing time. A brand name is a name given to the business which creates the image and reputation of the business in the market and for the customers. Branding is a major task in marketing, as in marketing a brand name is a major selling tool of the business and is one of the most important components of the total product personality. Brand is the personality that identifies the business. It can be a name, symbol, design or any feature of the business that portrays their good service and differentiates them from other businesses. The concept of branding has been coming form years and has long been one of the major weapons of the business (Franzen and  Moriarty, 2008, p. 360). Once the business starts to be recognized by the brand name or symbol, it can be eithe r modified or changed too. When it is about the changing marketing techniques and customers, businesses have been seen as changing their brands and taking them quite seriously than they ever were, traditionally the concept of brands was different than what it is today and thus the business behaviors towards the concept of brands have also changed. There are many ways in which the determined shift in the branding process has been observed and clued in the past few years. In the modern world, the brand name is how the customers look at the brand, their products and the business. The brands have started to play a unique mind game with the minds of the targeted customers. Unlike the previous era, the brands have now been given immense importance and most of the business products and success is decided by their brand name. Quality and price have become a secondary option for the customers, and brand name is the most important tool. Brand image is nothing but the business’ characte r that conveys emotional value and not just a mental image (Keller, 2008, p. 57). Previously, the brands were not taken to be this important for the businesses. They were considered as merely a positive point for the business through which they can reach to the customers and create a relation with them that lasts for long and serves them with the right product. The market and the customers too, accepted the brand name as an advantage for the business. In the market, the business with the brand name would be prioritized higher than other businesses. And the customers would check out the products of the branded business first. This trend was carried out until the perceptions of the customers started changing and immense transformations were seen in the marketing trends. In the post modern world, the perceptions of customers have changed greatly in many ways which is why the branding techniques have changed too. The customers have created the perception that the brand name of the compa ny delivers its quality of products, efficiency in producing, their pricing strategies and effective service. The customers perceive the brand image to be the tool that defines all the aspects of the business. Today, in the modern world, the brand image is all that the customers seek for. The business knows how they brand name and image play on the minds of the customers

Federalists and Anti-Federalists Essay -- History Historical Politics

The Constitution, when first introduced, set the stage for much controversy in the United States. The two major parties in this battle were the Federalists and the Anti-Federalists. The Federalists, such as James Madison, were in favor of ratifying the Constitution. On the other hand, the Anti-Federalists, such as Patrick Henry and Richard Henry Lee, were against ratification. Each party has their own beliefs on why or why not this document should or should not be passed. These beliefs are displayed in the following articles: Patrick Henry's "Virginia Should Reject the Constitution," Richard Henry Lee's "The Constitution Will Encourage Aristocracy," James Madison's "Federalist Paper No. 10," and "The Letters to Brutus." In these documents, many aspects of the Constitution, good and bad, are discussed. Although the Federalists and Anti-Federalists had very conflicting views, many common principals are discussed throughout their essays. The preservation of liberty and the effec ts of human nature are two aspects of these similarities. Although the similarities exist, they represent and support either the views of the Federalists or the Anti-Federalists. Patrick Henry makes his views very clear in his Letter. He is obviously against ratifying the Constitution. His main argument's consists of the sovereignty of the states, the system of checks and balances and the senate, the leaning towards a monarchy, and absolute power. Henry thinks that the uniting of all the states under one government would take away the sovereignty of the states. He states that, "Here is a resolution as radical as that which separated us from Great Britain. It is radical in this transition; our rights and privileges are endangered, and the sove... ...he other hand, Madison discusses the topic of liberty in that it is what fuels factions. He says that removing liberty is one of the only ways to destroy a faction. He proceeds to state that this is not probable, and that factions can not be destroyed, but we must control their consequences in order to have a stable government. Madison believes that the Constitution preserves man's liberty by fairly representing them in a central government. All of the topics discussed in these essays are very relevant to their respective causes. They are all backed up with valid information and examples. These essay's were written by very respectable men and show much insight on the subject of whether or not the Constitution should be ratified. The Federalists and Anti-Federalists had very opposing views, but used some of the same topics to support their point of views.

Evolutions vs Creationism

Creationism Vs Evolution Attention-getting opener: Tonight I am going to talk about Creationism Vs Evolution. Do you know that 800 million people have died in religion’s wars?. * Introduction 1. The  creation–evolution controversy  is a recurring dispute about the origins of the Earth, humanity, life, and the universe. 2. The creation-evolution controversy began in Europe and North America in the late 18th century when new interpretations of geology were demonstrated in the  fossil  geological sequence  prompted  early ideas of evolution. * PreviewIn this speech I’m going to talk to you about 3 important topics. 1. The Creation by the hand of God. 2. The origin of species and natural selection by Darwin. 3. A combined view of the creationism and evolution. * Transition 1 In the first place, let’s talk about the creation by the hand of God. The Creationism  is the  religious belief  that  life, the  Earth, and the  universe  are th e  creation  of a  supernatural  being. All made in the image and likeness of God and explains the facts based on the assumption of a supernatural, completed process. Transition 2 Also, I'll speak of Darwin's theory. The evolution by natural selection, it’s when more offspring are produced than can possibly survive. When members of a population die they are replaced by the progeny of parents that were better adapted to survive and reproduce in the environment in which natural selection took place. In other words, only the strongest will survive. * Transition 3 Lastly, I show you a combination between Creationism and Evolution.This is a theory that not too many people believe in it, because those who believe in the creationism, not believe in the evolution and vice versa. * Conclusion Given these facts, everyone is free to choose which theory is better for himself. Once the person has established his beliefs, should be respected and he should respect the others beliefs to avoid as many fights and wars as possible and live in a better place. * Memorable closing remarks If you wish to believe in creation or evolution, that is fine, but please don't judge other people just because they have a different belief than ours.

Essay Diversity Training Manual - 691 Words

Diversity Training Manual: Part 1 Abstract This paper is the first part of a training manual that will help employees to have a better understanding of diversity in the work place and how to act towards different diversity issues that may arise in the workplace. It will also give current statistics and recent trends of the demographics in the United States as well as the forecasted trends. Also included will be a rough outline of the entire contents of the manual and the table of contents for the manual. Table of Contents Introduction: Section 1: Current Statistics of the Demographics of the Population in the United States Section 2: Recent Trends of the Demographics in the United States a) Immigrants versus natives b)†¦show more content†¦It has been forecasted that by the year 2050 whites will be a minority group. They will only account for 47% of the population where the Hispanics and Asians will be the majority (Passel Cohn, 2008). Another demographic change that is going to take place is the age of the work force. With all the advances being made in the medical field people are living longer and are able to work longer. The workforce used to be made of men that had similar capabilities that were between the ages of 20 and 60. Now there are four different age groups to consider, there are the traditionalists that are over the age of 60. Then there are the baby boomers that are between the ages of 44 and 60. Generation X is between the ages of 26 and 44 and then there is generation Y that is younger than 26. All these age groups need to be communicated to differently but have to be treated equally (Pierce, 2011). This training manual is going to help everyone to think outside of their own culture and learn how to communicate with others that do not always share the same views. References AIU Online (2011). Unit 1: Current Workforce Make-Up. Retrieved on November 11, 2011 from https://mycampus.com/classroom/Pages/multimediacorsetext. Bucher, Richard D. (2010). Diversity Consciousness Opening Our Minds to People, Cultures, and Opportunities (3rd ed.). Upper Saddle River, NJ: Prentice Hall. Passel, Jeffery and Cohn, D’Vera (February 11,Show MoreRelatedDiversity Training Manual (Part 2)765 Words   |  4 PagesIV. Religion Discrimination Religion is a subject of discussion in recent years because different religions are being introduced to the world. Many people are raised in a particular faith from when they were little but more than a quarter of them have since left their faith. About 44% of those people have switched faiths. People who are unaffiliated with any faith make up about 16% of people today. One in four Americans, ages 18-29, say they are not affiliated with any particular religion. 51%Read MoreDescribe What Your Role, Responsibilities and Boundaries Would Be as a Teacher or Trainer in Terms of the Teaching and Learning Cycle. How Might â€Å"Equality†, â€Å"Diversity† and â€Å"Inclusion† Impact on a Learner’s Experience?1081 Words   |  5 PagesPTLLS Assessment Describe what your role, responsibilities and boundaries would be as a teacher or trainer in terms of the teaching and learning cycle. How might â€Å"equality†, â€Å"diversity† and â€Å"inclusion† impact on a learner’s experience? Give examples from your own experience and research to support your assertions. â€Å"This submission is entirely my own work unless I have used quotation marks to indicate my reference to the work of others† As a teacher or trainer, there are a variety of rolesRead MoreWeek 4 EasiYo Case Study995 Words   |  4 Pages            Managing change and diversity at EasiYo    FROM A MANUFACTURING base in Auckland, EasiYo enables over a million homes in New Zealand, Australia, the UK, Italy and China to enjoy fresh yoghurt every day of the year. It supports home production through the supply of powdered bases and culture and a plastic incubator in which the yoghurt ferments. Paul OBrien joined the company as CEO in December 2009 and has overseen sales growth of around 30 per cent a year, on the way to a target of salesRead MorePromote Professional Development Essay1036 Words   |  5 Pagesassessment for Manual Handling training. They have to take part in practical activities. They work in groups using both in-action and on-action models, practicing techniques and manoevres and then analyzing the activities. Structured questions are given each year to be completed by all staff. Discussions take place around incidents, accidents and risk, and staff learn from each other, and identify what they need to learn. They are then signed as being competent. By being at a training session withRead MoreInformed Consent : Children s Protective Services1352 Words   |  6 PagesInformed Consent Children’s Protective Services (DHHS) are very systematic on providing consent forms, agency policies, agency and court procedures, and child protection manuals to respondent(s). When an allegation is made, an investigator will reach out to the respondent(s)via phone or visit. During the investigation the respondent(s) is giving a child protection law handbook that explains the entire process, parental rights, court process, parent and attorney responsibilities, foster care, andRead MoreMulticulturalism And A Multicultural Society1012 Words   |  5 PagesMulticulturalism and Social diversity is so important and yet so many people still carry around the race card. Social diversity and multiculturalism is more prevalent in the justice system than anything else in society today. According to the ABA the African-America race faces an incarceration rate that is six times that of whites. As a criminal justice professional we must be aware of social issues. There are two reason why social awareness is important, the first is when a group of people is alienatedRead MoreBuilding and Managing an Effective Technical Support Team1231 Words   |  5 Pagesteam, individuals should be chosen based on their willingness to learn. A technical support team staff member will in most cases not be already familiar with the products or services being offered. Training will entail not just phone manners or customer service communication; but also thorough training in how the companys products and services are experienced by the end-user. This may mean having new technical support personnel become experienced personally with the equipment or service, acting asRead MoreDiploma in Business Essay1571 Words   |  7 Pages This legislation is detailed at: Australian Human Rights and Equal Opportunities Commission, viewed May 2012, . Vocational education and training, apprenticeships and traineeships (legislation) JKL is committed to upholding the Industrial and Commercial Training Act, the Apprenticeships and Traineeships Act 2001 and the Vocational Education and Training Act (2005). The act stipulates that within all sites of operation, all apprentices/trainees are rostered on each shift with at least one vocationallyRead MorePolicy Manual of ABC Corporation4212 Words   |  17 Pagesï » ¿ HR Policy Manual and Research Introduction At the ABC Corporation we pride ourselves in our ability to meet customer demands quickly and efficiently. Our customers have come to expect nothing but the finest quality and service from our staff. We know that our ability to maintain our standards of service and quality depend on our greatest asset ¦YOU! It is the people that have built this corporation into a respected member of the community. It is with great pleasure that we welcome you toRead MoreOrganizational Behavior Terminology and Concepts Essay834 Words   |  4 PagesBehavior, as defined in our text, is the study of human behavior in organizations (Schermerhorn, Hunt Osborn, 2005, p. 17). How organizations behave within their ranks is in my opinion what truly can make them successful. The concepts of culture, diversity, communication, etc; need to be addressed so that employees can work well together and business can run smoothly. How employees of an organization think and work together creates an organizational culture. This organizational culture could